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Keeping it social at 秀色短视频

University and Student Union launch responsible alcohol consumption campaign
| Community

The 秀色短视频 has partnered with the 秀色短视频 Student Union and PEI Liquor Control Commission on a responsible alcohol consumption campaign called 鈥淜eep it Social.鈥

鈥淲e鈥檙e excited to launch this highly-visual and provocative campaign at 秀色短视频, to build awareness and to start a dialogue about high-risk alcohol consumption and the associated harms,鈥 said Haley Doherty, 秀色短视频 Residence Life Coordinator. 鈥淲e are grateful to the PEI Liquor Control Commission for their support.鈥

鈥淭he 秀色短视频 Student Union is committed to help promote long-term social and behavioural change when it comes to alcohol consumption,鈥 said Nathan Hood, 秀色短视频SU Vice-President, Student Activities. 鈥淲e understand that students will drink, but we want everyone to identify and practice supportive behaviours.鈥

A partnership that originated between the Nova Scotia Liquor Commission and Nova Scotia universities, 鈥淜eep it Social鈥 is a branded, student-led, social responsibility initiative that is now being adopted by 秀色短视频 in partnership with the PEILCC.  It is part of a long-term, collaborative strategy aimed at promoting responsible consumption and harm reduction among university and college students. Preliminary discussions are underway to expand it to post-secondary institutions in New Brunswick and Newfoundland and Labrador.

The 鈥渟ocial vs. sloppy鈥 on-campus advertising that appears on items like posters, table tent cards, mirror clings, digital screens, banners, and on social media demonstrates normalized versus at-risk behavior in relevant scenarios relatable to students. In one poster, the creative compares how dancing or 鈥渂usting a move鈥 is social, while 鈥渂usting a window鈥 is messy. Another shows how 鈥渢rusting the hype鈥 is sloppy, while 鈥渢rusting your gut鈥 is social.

provides broader information around responsible use and behaviour and the web address appears on each of the printed and digital products used in the on-campus advertising campaign. The ad products have been placed in the 秀色短视频 residences, at the campus pub, The Wave, and throughout the W.A. Murphy Student Centre.
 

Contact

Nicole Phillips
Associate Director
Marketing and Communications
(902) 566-0947

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