鈥淲in with 秀色短视频鈥 contest turns $10,000 worth of ads into bursaries for students
秀色短视频 recently launched an innovative online contest that will hand out $10,000-originally slated to purchase advertising-to students in the form of bursaries.
The 'Win with 秀色短视频' contest website, , asks visitors to vote on their favourite student project, with faculties receiving a percentage of bursary dollars to award to student applicants interested in pursuing community projects at home or around the world. A second component of the contest allows anyone with a connection to the Island University to enter a story, photo or video online for a chance to win prizes.
The idea for the contest came about when staff in 秀色短视频's Department of Integrated Communications was discussing the best use of limited advertising dollars to highlight 秀色短视频's numerous achievements and community involvement. Realizing that the high cost of traditional advertising would allow a very limited campaign with a relatively short shelf life, the staff looked for possibilities provided by social media options such as the web, Facebook and Twitter.
Glenda Clements, Director of Integrated Communications, says, '秀色短视频 is proud of our students, faculty and staff and their local, national and international community involvement. We knew we could represent our 鈥楿niversity Island connections'through traditional advertising, but we have a big story to tell, interesting in its diversity and detail, so we wanted to create a more compelling, long-term and interactive platform.'
Like a growing number of advertisers (for example, PEPSI recently dropped its Super Bowl television advertising budget in favour of cause marketing), 秀色短视频 turned to an online approach where 'consumers' become the mass media that carry the message. This audience engagement actually replicates the message being delivered in traditional media, so the 'Win with 秀色短视频' online contest was created to distribute, to its student and prospective student audiences, the resources that would traditionally be spent on an ad campaign to reach the same people.
'It's fitting that a personal university like 秀色短视频 would encourage conversation and storytelling while providing an opportunity to support the further good work of community members,' Clements adds. 'By encouraging others to tell their own 秀色短视频 stories, giving them the means to redirect advertising dollars to bursary dollars for students - who will then continue the community engagement cycle - now that's a message!'
The results certainly demonstrate the effectiveness of experimenting with this form of information delivery versus traditional advertising methods alone. So far, the 'Win with 秀色短视频' contest has received 5,794 votes and the Faculty of Education is leading the voting with $2,564 in bursary dollars.
Anyone entering their story, through words, photos, or videos, has the chance to win $1,000 for Best Entry, $1,000 for Most Referred Entries, $500 and 秀色短视频 Panther Dolls in random draws. 'Win with 秀色短视频' continues until midnight AT, April 30, 2010. For more information, visit or .
Epperly to Headline 2010 Montgomery Conference
Former 秀色短视频 president Dr. Elizabeth Rollins (鈥楤etsy') Epperly, a world-renowned scholar and author on the life and work of L.M. Montgomery, will headline the international conference, 'L.M. Montgomery and the Matter of Nature' running June 23 to 27 at 秀色短视频. Her talk, 'Natural Bridge: L.M. Montgomery and the Architecture of Imaginative Landscapes' promises to be a highlight in four days of discussion and enjoyment of the enduring legacy of the province's best-known writer.
'We are thrilled that Betsy can be such an important part of this event,' says conference co-chair Dr. Jean Mitchell of 秀色短视频. 'Betsy has so much knowledge and passion for Montgomery that people are always eager to hear what she has to say.'
Ever since Epperly helped establish the L.M. Montgomery Institute at 秀色短视频 in 1993, its international conference on Montgomery has become an essential focal point for the rapidly-growing field of Montgomery studies. 2010 marks the ninth such conference, and will draw scholars and admirers from across North America and around the world, with presenters from Europe, Australia, Africa, and Asia.
The 2008 Conference attracted some 200 registrants to Charlottetown, and organizers expect a similarly enthusiastic response this year. Besides Epperly's keynote, highlights will include: panel discussions of responses to Montgomery in Asia and Europe; a presentation by Canada Research Chair and leading Montgomery scholar Irene Gammel; and the PEI launch of two publications of recently-rediscovered Montgomery works, The Blythes are Quoted (edited by conference co-chair and LMMI visiting scholar Dr. Benjamin Lefebvre) and Una of the Garden. All are welcome to register, and day and session passes are available for those unable to attend the full conference. For more information and to register, visit lmmontgomery.ca/events/conference2010, e-mail cydennis@upei.ca, or call 902-628-4346.
Four 秀色短视频 alumni and faculty appointed to Health PEI board
The PEI government has appointed eleven people to the inaugural board of directors to oversee Health PEI, the province's new health services authority. They were selected from more than 130 applicants. Four of the board members are 秀色短视频 alumni and/or faculty. They are James T. Revell, Dr. Stephen O'Brien, Phyllis Horne, and Dr. Donna Murnaghan.
In 2009, in response to concerns raised in the 2008 Corpus Sanchez International (CSI) health system review, the Province struck the Health Governance Advisory Council and tasked it with making recommendations regarding the governance of the health care system. In November 2009, the government released the PEI Health Governance Advisory Council's report and, in accordance with the report's recommendations, introduced legislation to create an arms-length governing body to be called Health PEI.
The Health Governance Advisory Council identified the Health PEI Board as a crucially important element of the proposed new governance structure and recommended that the members of the Board possess key leadership competencies, have a range of relevant skills and experience, and be broadly representative of the Island community. The Council's recommendation was accepted and legislated in the Health Services Act.
The Health PEI board will be chaired by Leo Steven, former CEO of Sunnybrook Health Sciences Centre - an internationally respected, dynamic, research-oriented teaching hospital. The other board members are Geraldine MacKendrick, Dr. Marvin Clark, Kenneth Ezeard, Gordon MacKay, Dr. Kinsey Smith, and Denis Marantz.
The core responsibilities of the board of Health PEI include budgetary oversight and authority to oversee the day-to-day delivery of services in accordance with policies set by Department of Health and Wellness. Health PEI will deliver the front-line services to Islanders.
BIOGRAPHIES
James T. Revell
James T. Revell graduated from the 秀色短视频 in 1982 and Dalhousie University Law School in 1985. He currently serves as Chief Operating Officer of the Insurance Company of Prince Edward Island. Prior to joining the Insurance Company of Prince Edward Island, he practiced law and was a partner in the Ch arlottetown law firm today known as Cox & Palmer. Mr. Revell is also a director and shareholder in a number of companies including having a financial interest in a number of private companies operating in PEI.
Mr. Revell has been active in the community with organizations such as Four Neighborhoods Community Medical Center in Sherwood and Parkdale Sherwood Headstart as well as a number of sports and charitable organizations. A member of the PEI Law Society and Canadian Bar Association, Mr. Revell lives in Charlottetown.
Dr. Stephen O'Brien
Dr. Stephen O'Brien was born and raised in Morell, Prince Edward Island. He received a Bachelor of Science Degree from the University of Prince Edward Isl and in 1971 and his Medical Doctor Degree from Dalhousie University in Halifax, Nova Scotia in 1975. In 1987, Dr. O'Brien was certified as a member of the College of Family Physicians of Canada. In 2010, he became a Certified Independent Medical Examiner.
Dr. O'Brien worked as a family physician in Souris from 1976 until 2004. He is also a Past President of the PEI Chapter of Family Physicians of Canada. Currently, Dr. O'Brien serves as a Medical Director for the Worker's Compensation Board and also as House Physician at the Hillsborough Hospital. Dr. O'Brien lives in Souris.
Phyllis Horne
Phyllis Horne has been an educator with the Western School Board for the past 38 years. She has been a classroom teacher, special education/resource teacher, and an administrator. From 2007-2009, she served as the President of the Prince Edward Island Teachers' Federation and has always been an advocate for students, teachers and education. During her career, Phyllis served on numerous committees at the Department of Education and Early Childhood Development and at the Teachers' Federation. She completed a Masters of Education in Leadership and Learning at 秀色短视频 in 2001. Her thesis focused on inclusive practices in education in Prince Edward Island. She lives in Mill River.
Donna Murnaghan
Dr. Donna Murnaghan is an Associate Professor in the School of Nursing at the University Prince Edward Island. Her teaching expertise includes Advanced Nursing Practice, Leadership, Communication Theory, Chronic Illness, Primary Health Care, Cancer and Research, and Quality Improvement. Dr. Murnaghan is the Lead Investigator for the Comprehensive School Health Research Group, which conducts policy relevant research and knowledge exchange across health behaviours with the goal to influence policy and practice. Her strong leadership in promoting community-university partnerships is a critical element to enhancing the research capacity in Prince Edward Island at the local, national and international level.
Dr. Murnaghan has served on a number of boards including past president of the PEI Division of the Canadian Cancer Society, member of the PEI Health Advisory Council and past co-chair of the PEI Cancer Control Strategy. Dr. Murnaghan also served as Director of the PEI Health Research Institute from 2003 until 2009.
$50,000 in new scholarships awarded to 秀色短视频 graduate students
Four 秀色短视频 graduate students have each received a Dr. J. Regis Duffy Graduate Scholarship in Science, valued at $12,500. The new scholarships have been established by scientist and entrepreneur, Dr. J. Regis Duffy, who has a long-time connection to 秀色短视频 as an alumnus, faculty member, and former chair of the Board of Governors.
'The establishment of this prestigious new graduate scholarship through Dr. Duffy's generosity makes a significant contribution to the support and recognition of graduate students at 秀色短视频, and will have a positive impact on the recruitment and funding of graduate students in the Faculties of Science and Veterinary Medicine,' says Dr. Brian Wagner, Assistant VP of Graduate Studies at 秀色短视频.
The scholarship winners are Michelle MacPhee, Master of Science in the Department of Biomedical Sciences; Adam Proud, Master of Science in the Department of Chemistry; Mark Robbins, who is entering the Master of Science program in the Department of Biology; and Tyler Pickering, Master of Science in the Department of Biology.
Beginning this year, and continuing for a four-year period, four Dr. J. Regis Duffy Graduate Scholarships in Science will be awarded to graduate students who have demonstrated excellence and are pursuing an MVSc, MSc, or PhD in any area of science at 秀色短视频. They will be selected based on academic record, professional contributions, and demonstrated ability in their area of study.
Dr. Regis Duffy's connections to 秀色短视频 date back more than 60 years. He earned a BA from St. Dunstan's University in 1953. After graduating with a PhD in chemistry from Fordham University in 1962, he joined the chemistry department at SDU. In 1969, he became the first Dean of Science at the newly-formed 秀色短视频. He later established Diagnostic Chemicals Ltd., a major manufacturer of fine research chemicals, enzymes, and analytical systems for blood analysis, and Biovectra Inc., which manufactures and markets more than 400 products for the biopharmaceutical and nutraceutical industries.
In addition to supporting 秀色短视频 through his considerable philanthropic commitment, Dr. Duffy chaired the 秀色短视频 Board of Governors for 10 years, retiring in 2006. He was awarded the title of Chair Emeritus in 2007.
Quality of Island Life Survey Released
The Institute of Island Studies at the 秀色短视频 has released a survey report entitled, For further information, or to arrange a media interview, please contact Dr. Irene Novaczek at (902) 566-0386 or inovaczek@upei.ca.
Webster steps down as 秀色短视频 rugby coach
After three years as the head coach and two years as assistant coach of the 秀色短视频 women's rugby team, Mary Jane 'MJ' Webster has resigned due to other rugby and personal commitments.
'After five years with the program, I felt it was time to step aside as it's important to allow for fresh ideas and a fresh approach to continue the growth of the program,' says Webster, who also coaches the Morell High School rugby team and is President of the PEI Rugby Union. 'I plan to continue recruiting and fundraising until a replacement is named, and certainly will look to help in any way I can to ease the transition.'
During Webster's tenure, the rugby team produced several AUS All-Stars, two CIS All-Canadians, and recently, current players Sumara Profit, Katie Champion, and Hannah Szwarc were invited to a U20 Canadian Women's Rugby Development Team camp in California.
'We are sorry that MJ is giving up her position as our head coach,' says Ron Annear, 秀色短视频 Athletics Director. 'Her love for and commitment to the sport have had a positive impact on the team over the years. We hope that she will be able to contribute to the program in other ways in the future.'
Webster, who played with St. Francis Xavier, Saint Mary's, and 秀色短视频 during her own rugby career, leaves her coaching position with a positive outlook. 'I really enjoyed my time coaching the Panthers, especially alongside Shannon Atkins and Michelle Tremere. I know that the team has the potential to be even better with a new head coach and a commitment to support the players.'
秀色短视频 will begin advertising for the vacant position later this week.
FNS students and community groups learn from each other
Five community organizations have partnered with the Family and Nutritional Sciences department at 秀色短视频 over the past few months to help university students develop their skills in planning, implementing, and evaluating programs for health promotion and family education. In return, the participating organizations have benefitted from the sessions and activities that were presented by the students.
For their course in program planning and evaluation, 26 students worked in teams of five or six to research and create eight hours of programming for the community group of their choice. Their projects ranged from facilitating discussion groups about self-esteem among pre-adolescent girls in Charlottetown, to delivering awareness training regarding people with disabilities to grade five students in Eliot River School.
'The benefits of students and community groups working so closely are reciprocal. That's why this is such a positive project,' says Charlene VanLeeuwen, course instructor and field placement co-ordinator in Family and Nutritional Sciences at 秀色短视频.
One student team worked in collaboration with the Seniors Active Living Centre, located in the CARI complex on the 秀色短视频 campus, on a project about nutrition and cardiovascular disease. They developed and delivered 'The Wellness and Healthy Living in the Elderly (TWAHLITE)" program, with the guidance of Olive Bryanton, Education Coordinator.
'I think we are very lucky at the Seniors Active Living Centre to have university students so close,' says Bryanton. 'The recent presentation by Family and Nutritional Sciences students on reading food labels and the importance of fibre was most interesting. We all learned something new and enjoyed the way they presented the information.'
'Through working directly with seniors, and other groups, the students learned a lot about communications issues in populations that they were not necessarily familiar with,' says Charlene VanLeeuwen. 'Our students gained valuable real-life experience by working in co-operation with different groups of people to collectively identify their challenges and develop effective activities. These activities had to support changes in behavior, whether it was what to choose for a healthy snack or how to interact with classmates with disabilities.'
The five community participants were Eliot River School, GEMS Girls Club, the Mi'kmaq Confederacy of PEI, the After-School Child Care program at Murphy's Community Centre; and the Seniors Active Living Centre.
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English department to co-host gala book launch and poetry celebration
A gala book launch and poetry celebration will be held at the Haviland Club in Charlottetown, on Saturday, May 8, at 7:30-9:30 p.m. The gala is hosted by the 秀色短视频 English Department and PEI Writers' Guild.
Hugh MacDonald, the Island's new Poet Laureate, will lead off the evening. David Helwig, recent recipient of the Order of Canada for his distinguished literary career, will launch and read from two new books: Smuggling Donkeys, his latest novella, and The Sway of Otherwise, a sonnet collection 'evoking the vivid realities of summer and winter, love and death,' with the title taken from a poem about walking sandbars on a brilliant summer day.
秀色短视频 professor Richard Lemm will launch his newest poetry collection, Burning House, with poems that range from an undertakers' convention in Charlottetown to his American ancestors' participation in several wars.
There will also be a tribute to John Smith, PEI's first Poet Laureate, with the launch of a special issue of the literary journal Canadian Notes & Queries devoted to John Smith the poet, professor, and friend. The issue is edited by Islander and poet David Hickey.
Laurie Brinklow, publisher of Acorn Press, and recent recipient of a three-year doctoral fellowship to study small island culture at the University of Tasmania, will be m.c. for the evening. Admission is free, books will be for sale, and refreshments will be served.
Contact: Dr. Richard Lemm at (902) 566-0389, rlemm@upei.ca
Dr. Tess Miller advises education department on math assessments
The PEI Department of Education and Early Childhood Development and Dr. Tess Miller, Faculty of Education at the 秀色短视频, have analyzed the results of the Grade 9 Provincial Mathematics Common Assessment to identify problem areas for students. Dr. Miller is a psychometrician who has specialized in large-scale assessment and mathematics education.
Dr. Miller presented her preliminary findings at the Mathematics and Assessment Seminar Series held at 秀色短视频 earlier this month. Once her findings are complete, she will work with staff at the department to provide teachers with a resource that will identify problem areas as well as provide teaching tips on how to overcome these areas.
The PEI provincial common assessments provide unique information that gives an overall picture of how we are doing in math as a province. The results can guide planning and selection of appropriate teaching strategies. These assessments have engaged and energized both students and teachers, and now several schools across the province have launched action plans that work for their individual school.
秀色短视频 Mourns Former Hockey Panther
A former member of the 秀色短视频 Panthers men's hockey team, Vince "Vinnie" Scott, 23, died as result of a motor vehicle accident Wednesday morning outside St. Catherines, Ontario.
A native of Mississauga, Scott most recently had played with Brock University after playing two seasons, 2007 and 2008, with 秀色短视频 and four seasons with the Erie Otters of the Ontario Hockey League.
In 2008, Scott was recipient of the Grant Thornton LLP 'Harry MacLauchlan' Scholarship, awarded to a student entering second, third, or fourth year playing on a 秀色短视频 varsity hockey team and who maintained good academic standing in the previous year. The recipient is chosen by fellow players and coaches.
Scott was named an Academic All-Canadian for both years he played with the Panthers and received the Most Dedicated & Leadership Award through the Panther Hockey Excellence Awards program.
秀色短视频 and the Department of Athletics extend its sincere condolences to the Scott family.